Compare · Enterprise SFA & DMS for FMCG/CPG
OZZO vs FieldAssist
FieldAssist is enterprise FMCG software. OZZO gives SMEs field sales, CRM and WhatsApp in one affordable login.
FieldAssist is best for
Enterprise FMCG/CPG brands & their distribution
OZZO is best for
SMEs & MSMEs across many industries
FieldAssist is a leading sales-automation and distribution platform for FMCG and CPG brands, with strong retail-audit, route-to-market and AI execution tooling used by names like Coca-Cola and Mars. OZZO is aimed at SMEs and MSMEs that want the field-sales essentials plus a CRM and WhatsApp inbox in one affordable system — without paying for enterprise depth they won't use. Big CPG brand: FieldAssist. Growing SME field team: OZZO.
Feature by feature
OZZO vs FieldAssist, side by side
An honest capability map. A dash means partial or add-on support; a cross means it isn't offered.
| Capability | OZZO | FieldAssist |
|---|---|---|
| Field attendance, GPS & geo-tagged visits | ||
| Beat / route planning | ||
| Offline order capture | ||
| Field payment collection & auto-outstandingMost SFA tools capture orders; OZZO also settles collections against a self-calculating outstanding, with no accounting bolt-on. | ||
| Built-in CRM (leads, deals, pipelines)These are Sales Force Automation tools — the front-office CRM is a separate purchase. | ||
| WhatsApp shared inbox + AI assistant | ||
| Branded PDF quotations & documents | ||
| Trade levels, schemes & price lists | ||
| Transparent per-user pricing (no enterprise contract)Competitor pricing is quote-based / enterprise-contract. | ||
| AI image recognition / perfect-store shelf auditsA genuine strength of the enterprise CPG specialists — OZZO does not ship planogram image recognition. |
Giving credit where it's due
Where FieldAssist is strong
No tool is right for everyone. Here's what FieldAssist genuinely does well — and where it's the better choice.
Purpose-built for FMCG/CPG route-to-market at scale — 550+ brands, 100k+ users
AI Sales Co-Pilot, route optimisation and image-recognition retail audits ('perfect store')
Demand forecasting and deep distributor / DMS capabilities
Trusted by large global brands (Coca-Cola, Mars, Philips and others)
The OZZO difference
Where OZZO wins
What you get with OZZO that FieldAssist leaves you to buy, build or bolt on separately.
Right-sized for SMEs
Reviewers note smaller teams can end up paying for depth they won't use. OZZO gives you the field-sales essentials — attendance, visits, routes, orders, collections — without enterprise overhead or an implementation project.
CRM + WhatsApp included
FieldAssist is an SFA/DMS. OZZO adds a full CRM (leads, deals, pipelines) and a shared WhatsApp inbox with an AI assistant on the same record — one login for the front office and the field.
Broad industry fit, not just FMCG
OZZO is used well beyond FMCG — agri-inputs, building materials, pharma, manufacturing and more — anywhere a team sells or services on a beat.
Transparent pricing, no accounting bolt-on
Simple per-user pricing, and outstanding + stock keep themselves so there's no separate accounting integration to buy.
Which should you choose?
Pick by your situation
The honest fork. Match yourself to the column that sounds like your business.
Choose FieldAssist if
- You are an enterprise FMCG/CPG brand with a large distribution network
- You need image-recognition retail audits, demand forecasting and a full DMS
- You have the scale and budget for an enterprise platform
Choose OZZO if
- You are an SME/MSME and want field-sales essentials without enterprise depth
- You want a built-in CRM and WhatsApp inbox alongside field tracking
- You sell in an industry beyond FMCG and want one affordable system
A note on price
FieldAssist is quote-based and geared to enterprise CPG deployments. OZZO uses simple per-user pricing matched to team size, with no enterprise contract — and includes the CRM and WhatsApp layer, so there's no separate front-office tool to add.
OZZO doesn't publish per-user prices publicly — you get a straightforward quote on a short demo call, matched to your team size and the plan you choose.
FAQ
Frequently asked questions
Everything a business owner asks before getting on a call.
Is OZZO a good FieldAssist alternative for smaller companies?
Yes. FieldAssist is built for enterprise FMCG/CPG brands; OZZO gives SMEs and MSMEs the field-sales essentials plus a CRM and WhatsApp inbox in one affordable system, without paying for enterprise-scale depth.
What does FieldAssist do that OZZO doesn't?
FieldAssist offers AI image-recognition retail audits ('perfect store'), demand forecasting and a full enterprise distribution-management suite. If those are core to your route-to-market, FieldAssist's depth is a genuine advantage.
Is OZZO only for FMCG?
No. OZZO works for any field team — agri-inputs, building materials, pharma, manufacturing, real estate and more — not just FMCG distribution.
See OZZO against your own workflow
Tell us how your team sells in the field and we'll show you exactly how OZZO runs it — then you decide.