FMCG software
FMCG software, explained plainly
FMCG software is the set of systems a fast-moving consumer goods brand uses to run sales and distribution: a field-sales app for reps, order booking at the retail counter, distributor management for trade levels and schemes, secondary-sales visibility, and collections against outstanding. Large CPG companies run several specialist systems. Most Indian SME and regional brands need one platform that does all of it.
The modules
The ten things FMCG software is asked to do
Work down this list and mark the ones that decide your deal. Most SME brands need the first seven and can live without the last three — which is the whole difference between an SME platform and an enterprise CPG suite.
| Module | The question it answers | In OZZO |
|---|---|---|
Sales Force Automation (SFA) Attendance, GPS, beat routes and geo-tagged visits for the field team. | “Where were my reps today, and did they cover the beat?” | |
Order booking Order capture at the counter, offline, with live prices and schemes applied. | “Can my rep take an order where there is no signal?” Captured offline and synced when signal returns — not a form that fails at the counter. | |
Secondary sales tracking What the distributor sells on to retailers, not just what you billed the distributor. | “Is my stock actually moving, or sitting in a godown?” | |
Distributor management (DMS) Distributor, dealer and retailer trade levels with their own price lists and schemes. | “Does every trade level see the right price?” | |
Collections & outstanding Field payment collection with outstanding that recalculates itself. | “How much is owed, by whom, and for how long?” Settles against the invoice, so there is no separate accounting bolt-on to buy. | |
Stock & inventory Closing stock derived from the ledger rather than typed in by hand. | “What is actually on the shelf at each distributor?” | |
Trade schemes & price lists Slab schemes, free-goods offers and customer-specific pricing. | “Will the right scheme apply without the rep calculating it?” | |
Retail execution / shelf audits Planogram compliance and share-of-shelf measurement in store. | “Is my product displayed the way I paid for?” OZZO captures geo-tagged visit photos and checklists. It does not do automated planogram scoring. | |
AI image recognition A photo of the shelf scored automatically for facings and compliance. | “Can a photo replace a manual shelf audit?” A genuine strength of the enterprise CPG platforms. OZZO does not ship it. | |
Demand forecasting Predicting sell-through to plan production and primary dispatch. | “How much should I produce next month?” Enterprise territory. OZZO reports what happened; it does not forecast what will. |
The number that matters
Primary sales lie. Secondary sales don't.
Primary sales are what you bill the distributor. Secondary sales are what the distributor sells on to retailers.
A brand can hit its primary target every month while stock quietly piles up in a distributor's godown. You find out two quarters later, when the orders stop and the returns start. Secondary-sales visibility is the figure that tells you whether your product is genuinely moving — and it is the single most common gap in an FMCG brand's reporting.
How OZZO tracks secondary salesOrder booking, offline
An FMCG order is taken standing at a counter, often in a market with no signal. If the app needs a connection, the rep writes the order on paper and re-keys it that evening — which is where pricing errors, missed schemes and lost orders come from.
OZZO captures the order offline with the correct price list and scheme already applied, and syncs when signal returns. The rep never loses an order, and nobody re-types anything.
- Current price list, per trade level
- Slab schemes and free goods applied automatically
- Multi-unit ordering (case, box, piece)
- Branded PDF order confirmation
Where OZZO is the wrong answer
Buy an enterprise CPG platform if you need these
OZZO is built for SME and regional FMCG brands. Three things it does not do, and they are real strengths of the enterprise suites:
- AI image recognition and planogram scoringA photo of the shelf graded automatically for facings and compliance.
- Demand forecastingPredicting sell-through to plan production and primary dispatch.
- Enterprise-scale DMS rolloutsHundreds of distributors with their own ERP integrations and a dedicated implementation team.
If those decide your route-to-market, look at Bizom, BeatRoute or FieldAssist. If they don't, you would be paying for depth you will never switch on.
What it costs
SFA from ₹300 per user / monthSFA from $10 per user / month
Yearly billing, plus 18% GST. CRM + SFA is ₹400. Every rate is published — no “contact us for pricing”.Yearly billing. CRM + SFA is $12. Every rate is published — no “contact us for pricing”.
Built for your trade
FAQ
Frequently asked questions
Everything a business owner asks before getting on a call.
What is FMCG software?
FMCG software is the set of systems a fast-moving consumer goods brand uses to run sales and distribution: a Sales Force Automation (SFA) app for the field team, order booking at the retail counter, distributor management (DMS) for trade levels and schemes, secondary-sales visibility, and collections against outstanding. Smaller brands usually buy these as one platform; large CPG companies often run several specialist systems together.
What is the difference between primary and secondary sales in FMCG?
Primary sales are what you bill the distributor. Secondary sales are what the distributor sells on to retailers. Primary numbers can look healthy while stock sits unsold in a distributor's godown, so secondary-sales visibility is the figure that tells you whether your product is genuinely moving.
Do I need a separate DMS and SFA?
Large FMCG brands often run both, because their distributor networks are big enough to need a dedicated distribution system. Most SME and regional brands do not — one platform that covers field sales, order booking, trade levels, schemes and collections is simpler to run and far cheaper than stitching two systems together.
Does an FMCG order booking app work without internet?
It has to. Orders are taken at the counter, often in markets with poor signal. OZZO captures the order offline with current prices and schemes applied, and syncs it when the connection returns — so the rep never loses an order or has to write it on paper and re-enter it later.
How much does FMCG software cost in India?
OZZO publishes its rates: SFA is ₹300 per user per month and CRM + SFA is ₹400 per user per month on yearly billing, plus 18% GST, with a minimum order of ₹5,000. Enterprise FMCG platforms are usually quote-based and priced for large distribution networks.
Can OZZO do shelf audits and planogram compliance?
Partly, and it is worth being clear about the limit. OZZO captures geo-tagged visit photos and in-store checklists, which covers most SME retail-execution needs. It does not do automated AI image recognition or planogram scoring — that is a genuine strength of the enterprise CPG platforms, and if it is core to your route-to-market you should buy one of those.