Building Materials · Field sales
Field sales software for Electricals, Wires & Cables Companies
The electrician picks your brand, copper never sits still, and wire sells by the coil, metre and kilo. OZZO is built for exactly that.
Electricals is a hard field-sales trade: the electrician decides the brand, copper-linked prices move your rate card constantly, wire and cable sell in multiple units, and you run a retail beat and project sales at once. OZZO handles all of it — current prices in every rep's hand, multi-unit counter orders and a project pipeline — in one system.
electricians & contractors specify the wire and switchgear brand
Industry reality
wire & cable prices swing with copper/LME, forcing constant rate revisions
wire sells by coil, metre and kilogram; goods by the piece
The reality on the ground
What Electricals, Wires & Cables Companies are up against
The specific field-sales pressures of this trade — not generic sales advice.
The electrician decides your brand
Electricians and contractors specify which wire, cable and switchgear actually get installed — which is why leaders (Polycab, Havells, Finolex) run heavy electrician-loyalty programmes. A team that only calls on dealers is invisible to the people who create demand.
Copper-price volatility whipsaws your rate card
Wire and cable prices are copper/LME-linked and move sharply. When prices rise you must push new rates to the field fast; a stale rate card quietly bleeds margin on every order booked at the old price.
Multi-unit ordering across a wide SKU range
Wire and cable sell by coil, metre and kilogram; switches, MCBs, fans and fittings by the piece. Capturing the right SKU in the right unit at the current price — accurately, at the counter — is genuinely hard.
Dealer credit and secondary sales you can't see
Product moves company → distributor → dealer → retailer on credit, but primary billing tells you nothing about whether it's reaching the counter and the electrician. Slow secondary movement becomes tomorrow's destocking.
Retail beat and project sales at once
Alongside the dealer beat there's project and institutional business (builders, electrical contractors, infrastructure) needing a pipeline, quotations and follow-ups. Most field tools do one motion well, not both.
How OZZO helps
What OZZO does about it, for electricals, wires & cables companies
Each pressure above, mapped to a capability OZZO actually ships.
Engage the electrician & contractor network
Model electricians and contractors as their own customer type; log geo-stamped engagement visits, run schemes tied to what they specify, and keep their history alongside the dealer they buy from — so demand generation is visible.
Push new prices the day copper moves
Update the price-list engine centrally and every rep quotes the new price instantly — no stale rate cards when copper swings — with trade schemes to move stock when dealers hesitate.
Take multi-unit orders right, in the field
A full catalogue with multi-unit ordering (coil / metre / kg / piece) and customer-specific price lists, so a rep captures the exact SKU, unit and current price at the counter, offline if there's no signal.
See secondary sales and control credit
Trade levels with automatic primary/secondary tagging, self-calculating outstanding, credit limits enforced before the next order, and an Ageing report — so you see real movement and recover on time.
Run projects and the retail beat in one system
A CRM pipeline for project and institutional deals — leads, stages, branded PDF quotations and follow-ups — running alongside the dealer field beat, on one customer record.
See it work
One field app, built for the counter
Current copper-linked prices, multi-unit orders, the electrician who specifies your brand, and the dealer's outstanding — on one screen in the field, online or off.
FR Wire 2.5 sq mm · 90m coil
Price list · North
Modular switches · 6A
120 pc · captured offline
Imran · Electrician
Specifies your brand · in loyalty scheme
Dealer outstanding
2.1L/ ₹2.5L limit
Project deal
Quotation sent · follow-up Fri
Secondary ✓ reaching counter
primary vs secondary tracked
A day in the field
A day in the field, on OZZO
Engage the electrician
The rep meets an electrician or contractor, logs a geo-stamped visit and the products they specify, and enrols them in a scheme.
Work the dealer beat
A counter visit, a multi-unit order at current copper-linked prices, captured offline and synced — no stale rate card.
Advance a project deal
Update a project-pipeline stage, send a branded PDF quotation, and set the next follow-up so nothing goes cold.
Collect & watch movement
Record the collection against outstanding; primary/secondary and the Ageing report show what's actually reaching the counter.
Why OZZO, specifically
Why not just a generic tool — for this trade
What a general tracker, an enterprise FMCG SFA, or a plain CRM each miss for electricals, wires & cables companies.
Not just a field-tracking app
A tracker shows a rep visited a shop — but not multi-unit orders, copper-linked price pushes, a project pipeline, or electrician engagement. For an electrical brand, that's most of the job.
Not an enterprise FMCG SFA
Enterprise CPG platforms are shaped around fast-moving packaged goods and shelf-audit merchandising, and priced for national brands — not copper-linked pricing, multi-unit wire orders and electrician influence for a regional electrical company.
Not a CRM with field bolted on
A pure CRM handles the project pipeline but has no native field tracking, multi-unit counter orders, trade levels or dealer outstanding — you'd stitch three tools together. OZZO is one.
What changes
What it looks like when it's working
Current prices in every rep's hand
When copper moves, the new rate card is live in the field the same day — margin stops leaking on stale prices.
The electrician network becomes visible
Who your reps engaged, what they specify, and which schemes they're in — on the record, not in someone's head.
Credit & secondary under control
Outstanding self-calculates, credit limits gate the next order, and you finally see what's reaching the counter.
Projects stop slipping
Every project deal has a stage, a quotation and a next step — no long-cycle opportunity quietly forgotten.
What you'll use most
The OZZO modules that matter here
Honest scope: OZZO can model and track your electrician/contractor engagement — as a customer type, with geo-stamped visits, schemes and history — but it is not a consumer-style gamified electrician-rewards app with points redemption, nor a BIS/ISI quality-compliance system. It gives your field team the visibility, pricing control and tools to run the trade.
Sales force automation (SFA) & field tracking for wires, cables & electrical companies
OZZO is a sales force automation (SFA) software for wire, cable and electrical-goods companies that combines multi-unit counter order booking (coil, metre, kg, piece), copper-linked price-list updates pushed to the field, dealer credit and secondary-sales visibility, and a project pipeline in one field app. When copper moves and rate cards change, every rep quotes the new price instantly and books the exact SKU and unit at the counter — offline if needed.
It is also field-force tracking (WFA) and salesman location tracking software for electrical field teams: selfie + GPS attendance, live location and geo-tagged dealer, electrician and contractor visits. So "SFA for wire and cable companies", "dealer management software for electricals" and "salesman tracking software" are one system. Multi-unit order booking, copper-linked price control, electrician engagement, secondary sales and GPS field tracking make OZZO a practical electrical distribution and sales-tracking system.
FAQ
Frequently asked questions
Everything a business owner asks before getting on a call.
Is OZZO built for wire, cable and electrical companies?
Yes. OZZO handles what makes electrical field sales hard — multi-unit ordering (coil, metre, kg, piece), copper-linked price-list changes pushed to the field, electrician engagement, dealer credit and secondary-sales visibility, and a project pipeline — in one system.
How does OZZO deal with copper price volatility?
Update the price-list engine centrally and every rep quotes the new price instantly — so copper swings don't leave stale rate cards in the field. Trade schemes help move stock when dealers hesitate on price changes.
Can OZZO handle wire sold by coil, metre and kilogram?
Yes. Multi-unit ordering lets reps book the exact SKU in the right unit (coil, metre, kg or piece) at the current price, offline if there's no signal.
Does OZZO help engage electricians and contractors?
Yes — model them as their own customer type, log geo-stamped engagement visits, run schemes tied to what they specify, and keep their history alongside the dealers they buy from. It isn't a gamified consumer rewards app, but it makes the influencer relationship visible and manageable.
Weighing up options
OZZO vs the tools building materials teams shortlist
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See how OZZO fits Electricals, Wires & Cables Companies
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