Building Materials · Field sales
Field sales software for Tiles & Sanitaryware Companies
The architect specifies, the builder buys by the project, and tiles ship in shade-lots. OZZO runs the showroom beat and the project pipeline together.
Tiles and sanitaryware sell two ways at once — a dealer and showroom beat, and long-cycle project sales to builders and developers where the architect or interior designer specifies. Add slow-moving high-value SKUs, shade-lot matching and dealer credit, and you need one system that does all of it. That's OZZO.
architects & interior designers specify the brand and series on projects
Industry reality
builder & developer projects drive a large share of tile & sanitaryware volume
tiles must ship in matched batches/shade-lots — a mismatch is a rejection
The reality on the ground
What Tiles & Sanitaryware Companies are up against
The specific field-sales pressures of this trade — not generic sales advice.
Architects & interior designers specify the brand
On projects, the architect, interior designer or contractor decides the series and finish long before the dealer sells it. A field team that only works dealers misses the people who actually specify — where demand is really created.
Two sales motions — showroom beat and projects
A dealer and showroom beat runs alongside long-cycle project sales to builders and developers, each with quotations, samples and follow-ups. Most field tools handle one motion, not both — so projects get chased on WhatsApp and forgotten.
Shade-lot & batch matching
Tiles from different production batches vary slightly in shade; a project needs a matched lot or the customer rejects it. Capturing the right series, size and batch at order time — not after dispatch — protects the sale.
High-value, slow-moving SKUs and displays
Big-ticket vitrified tiles and premium sanitaryware move slowly, tie up dealer capital, and depend on showroom displays and samples. Knowing what's displayed, what's moving and what's dead stock at each counter is hard to see from HQ.
Dealer credit and outstanding
Dealers carry high-value stock on credit; outstanding piles up and gets chased from memory. Without live outstanding and credit limits, recovery slips and the next order goes out to a dealer already over the line.
How OZZO helps
What OZZO does about it, for tiles & sanitaryware companies
Each pressure above, mapped to a capability OZZO actually ships.
Engage architects, designers & contractors
Model architects, interior designers and contractors as their own customer type; log geo-stamped engagement visits, track what they specify, and keep their history alongside the dealers and projects they influence — so specification-led demand is visible.
Run the showroom beat and projects together
A dealer/showroom field beat plus a CRM pipeline for builder and developer projects — leads, stages, branded PDF quotations and follow-ups — on one login and one customer record.
Capture the right series, size & batch
A full catalogue by category, series and size with customer-specific price lists, so reps book the exact SKU and note the required shade-lot at current prices, offline if there's no signal.
See movement and control credit
Trade levels with automatic primary/secondary tagging, self-calculating outstanding, credit limits enforced before the next order, and an Ageing report — so you see real movement and recover on high-value stock on time.
Keep displays and samples honest
Geo-stamped visits with photos capture what's actually displayed at the showroom, so display compliance and dead stock are visible instead of assumed.
See it work
One field app for showroom + project
The architect who specified, the showroom order with the right shade-lot, the builder project in the pipeline and the dealer's outstanding — on one screen in the field, online or off.
GVT 600×1200 · Series 12
40 boxes · shade-lot noted
Skyline Towers · Project
Quotation sent · architect specified
Ar. Mehta · Architect
Specifies your series · engagement logged
Dealer outstanding
3.2L/ ₹4L limit
Display ✓ photo captured
showroom compliance
Secondary tracked
primary vs secondary
A day in the field
A day in the field, on OZZO
Specify with the influencer
The rep meets an architect or interior designer, logs a geo-stamped visit and the series they specify for an upcoming project.
Work the showroom beat
A dealer/showroom visit with a display photo and an order for the right series, size and batch at current prices — captured offline.
Advance the project
Update the project-pipeline stage, send a branded PDF quotation to the builder, and set the next follow-up.
Collect & recover
Record collections against outstanding; credit limits and the Ageing report keep high-value dealer credit under control.
Why OZZO, specifically
Why not just a generic tool — for this trade
What a general tracker, an enterprise FMCG SFA, or a plain CRM each miss for tiles & sanitaryware companies.
Not just a field-tracking app
A tracker shows a rep reached a showroom — but not architect/designer engagement, a builder-project pipeline, shade-lot ordering, display photos or dealer outstanding on high-value stock.
Not an enterprise FMCG SFA
Tiles and sanitaryware aren't fast-moving packaged goods — they're high-value, slow-moving, specification- and project-led. Enterprise CPG platforms are built and priced for the opposite.
Not a plain CRM
A CRM handles the project pipeline but has no field visits, showroom display photos, catalogue ordering, trade levels or dealer outstanding — you'd run two disconnected tools.
What changes
What it looks like when it's working
Specification demand becomes visible
Which architects and designers your reps engaged, and what they specify — on the record, feeding the project pipeline.
Projects stop slipping
Every builder deal has a stage, a quotation and a next step — no high-value project quietly lost to a competitor.
The right batch ships
The required series, size and shade-lot is captured at order time — fewer rejections and returns on matched tile.
High-value credit under control
Outstanding self-calculates and credit limits gate the next order, so recovery on big-ticket stock isn't a surprise.
What you'll use most
The OZZO modules that matter here
Honest scope: OZZO runs your dealer, showroom and project field sales — engagement, orders, pipeline, outstanding and display photos. It is not a 3D room-visualiser, tile-layout designer or BIM/specification-catalogue tool; it works alongside whatever design or visualiser tools your showrooms and architects already use.
Sales force automation (SFA) & field tracking for tiles & sanitaryware companies
OZZO is a sales force automation (SFA) software for ceramic/vitrified tile and sanitaryware companies that combines dealer and showroom order booking, batch/shade-lot capture, dealer credit and outstanding, and a CRM pipeline for builder and project sales in one field app. Reps book the exact size, series and shade-lot at current prices — offline if needed — so a tile order dispatches with the matched batch and a sanitaryware order lands right.
It is also field-force tracking (WFA) and salesman location tracking software for tile and sanitaryware field teams: selfie + GPS attendance, live location and geo-tagged dealer, architect and interior-designer visits. So "SFA for tiles companies", "dealer management software for sanitaryware" and "salesman tracking software" are one system. Order booking, architect/ID engagement, project pipeline, outstanding and GPS field tracking make OZZO a practical tiles and sanitaryware distribution and sales-tracking system.
FAQ
Frequently asked questions
Everything a business owner asks before getting on a call.
Is OZZO built for tiles and sanitaryware companies?
Yes. OZZO runs both the dealer/showroom beat and long-cycle builder-project sales, with architect/designer engagement, catalogue ordering with shade-lot notes, display photos, and dealer credit/outstanding — in one system.
Can OZZO handle project sales to builders and developers?
Yes. A CRM pipeline tracks each project deal through stages with branded PDF quotations and follow-ups, running alongside the dealer field beat on one customer record — so high-value projects don't slip.
Does OZZO help with architect and interior-designer relationships?
Yes — model them as their own customer type, log geo-stamped engagement visits, track what they specify, and link it to the projects and dealers they influence, so specification-led demand becomes visible.
Can reps capture the right shade-lot and control dealer credit?
Reps book the exact series and size and note the required shade-lot at order time, while self-calculating outstanding, credit limits and an Ageing report keep high-value dealer credit under control.
Weighing up options
OZZO vs the tools building materials teams shortlist
More building materials industries
See how OZZO fits Tiles & Sanitaryware Companies
Tell us how your team sells and collects on the ground, and we'll show you exactly how OZZO fits your channel.