Industries · FMCG & Consumer Goods
Field sales software for FMCG & Consumer Goods
FMCG lives or dies on retail execution across a wide outlet universe. OZZO gives regional and SME brands that execution — affordably.
For FMCG and consumer-goods brands, the game is coverage, must-stock assortment on the shelf, reorders that actually happen, schemes that land and secondary you can see — across a wide outlet universe. OZZO gives regional and SME brands enterprise-grade retail execution, with CRM and WhatsApp, in one affordable system.
Pick your trade
FMCG & Consumer Goods industries
Each page covers the specific field-sales pressures of that sub-industry — and exactly how OZZO handles them.
What this sector shares
The field-sales reality of fmcg & consumer goods
The pressures every trade in this sector has in common — and how OZZO answers each.
Coverage and productive calls
Beat routes, GPS attendance and geo-tagged visits make coverage real and every call productive — an assortment check and an order, not just a face-shown visit.
Assortment and reorders on the shelf
Must-stock assortment checks flag out-of-stock lines at the counter, and automatic primary/secondary tagging shows whether product is actually reordering — the regional-brand blindspot.
Schemes and outstanding
Central trade schemes and slabs apply at the counter, while self-calculating outstanding, credit limits and an Ageing report keep retailer credit under control.
CRM and WhatsApp in one
Field sales, CRM and WhatsApp run together, so leads, follow-ups and customer messaging aren't a separate stack of tools and subscriptions.
Sales force automation (SFA) & field tracking for FMCG & consumer-goods companies
OZZO is a sales force automation (SFA) and field-force tracking (WFA) software for regional and SME FMCG and consumer-goods brands and distributors. It combines beat routes and productive coverage, must-stock assortment, offline order capture, reorder/secondary visibility, trade schemes and outstanding with CRM and WhatsApp in one affordable field app — with GPS attendance, live location and geo-tagged visits.
So "SFA for FMCG", "FMCG distributor management software", "order booking app" and "salesman tracking software" are one system, not four separate subscriptions. Pick your sub-industry below to see the specific field-sales pressures of that trade and exactly how OZZO handles them.
FAQ
Frequently asked questions
Everything a business owner asks before getting on a call.
Is OZZO built for FMCG and consumer-goods brands?
Yes — especially regional and SME brands. OZZO handles retail execution across a wide outlet universe: coverage, must-stock assortment, reorder/secondary visibility, trade schemes and outstanding, with CRM and WhatsApp in one affordable system.
Which FMCG industries does OZZO support?
Dedicated pages exist for food & beverage companies and FMCG companies, each with the specific retail-execution pain points and OZZO capabilities of that trade.
How does OZZO fix the 'retailers don't reorder' problem?
Automatic primary/secondary tagging and outstanding show whether product is actually reaching and reordering at the retailer — the regional-brand blindspot — so you can act where reorders stall.
See how OZZO fits fmcg & consumer goods
Tell us how your team sells and collects on the ground, and we'll show you exactly how OZZO fits your channel.