FMCG & Consumer Goods · Field sales
Field sales software for FMCG Companies
FMCG is won store by store — assortment on the shelf, reorders that actually happen, and schemes that land. OZZO runs that execution at SME scale.
For an FMCG brand or distributor, the battle is retail execution across a huge outlet universe: the right assortment stocked, retailers reordering, schemes landing and secondary sales visible. OZZO gives regional and SME FMCG brands that execution — coverage, assortment, schemes and outstanding — affordably.
stores a growing FMCG brand needs across GT, MT and quick-commerce
Category scale
of sales still come from traditional-trade kirana outlets
the real problem: distributors underdeliver and retailers don't reorder
The reality on the ground
What FMCG Companies are up against
The specific field-sales pressures of this trade — not generic sales advice.
Retail execution across a huge universe
Presence in tens of thousands of outlets across GT/MT/quick-commerce, with the right assortment on the shelf — reach alone isn't enough, execution is.
Distributors underdeliver, retailers don't reorder
The classic regional-brand wall: primary loads the distributor, but secondary to retailers and reorders quietly stall.
Assortment and must-stock discipline
Wide SKU ranges with must-stock lines and new launches; keeping the right assortment live per outlet is hard.
Schemes, visibility and competition
Trade schemes, display and share-of-shelf are constant; running promotions cleanly and seeing what sold matters.
Secondary sales and outstanding
The business lives in secondary movement and outstanding, which primary billing hides.
How OZZO helps
What OZZO does about it, for fmcg companies
Each pressure above, mapped to a capability OZZO actually ships.
Drive execution, not just visits
Beat routes, geo-tagged visits and productive-call visibility so coverage means the right outlets worked with the right assortment — not just a check-in.
Fix reorder and secondary
Automatic primary/secondary tagging and outstanding show whether product is actually reaching and reordering at the retailer — the regional-brand blindspot, made visible.
Keep assortment & must-stock live
A full catalogue with custom fields and per-outlet ordering so must-stock lines and new launches stay on the shelf, captured offline.
Run schemes cleanly
Trade schemes and price lists apply at the counter, with secondary tagging to see what actually sold through.
Control credit & dues
Trade levels, self-calculating outstanding, credit limits and an Ageing report across distributor and retailer.
See it work
One field app for retail execution
Assortment on the shelf, reorders that happen, schemes that land and secondary you can see — store by store, at SME scale.
Toothpaste 100 g × 72
Must-stock · order offline
Assortment check
8/10 must-stock lines live
Scheme · 10 + 1
Applied at the counter
Retailer outstanding
28,500/ ₹35k limit
Productive call ✓
assortment + scheme
Reorder ✓ tracked
secondary vs primary
A day in the field
A day in the field, on OZZO
Work the beat
Beat routes run the outlet list with the right assortment target per store.
Visit: order, scheme, execution
Geo-stamped visit; order the must-stock range offline, apply schemes, capture what's needed.
See secondary & reorder
Primary/secondary shows real movement and where reorders are stalling.
Collect & recover
Collections against outstanding; credit limits and Ageing keep dues in check.
Why OZZO, specifically
Why not just a generic tool — for this trade
What a general tracker, an enterprise FMCG SFA, or a plain CRM each miss for fmcg companies.
Not just a tracker
A tracker shows a rep reached a store — not assortment, reorder, schemes, secondary and outstanding, which is the FMCG execution job.
Not an enterprise FMCG SFA (for big brands)
Bizom/FieldAssist-class platforms with AI image-recognition shelf audits are built and priced for national CPG. OZZO is for regional and SME FMCG brands and distributors that want CRM + field + WhatsApp affordably.
Not a bare CRM
A CRM has no field beat, offline orders, trade levels, schemes or secondary/outstanding — you'd stitch tools. OZZO is one.
What changes
What it looks like when it's working
Execution you can measure
Productive coverage with the right assortment, not just visit counts.
Reorders stop stalling
Secondary visibility shows where retailers aren't reordering, in time to fix it.
Schemes land and show through
Promotions apply at the counter and secondary shows what actually sold.
Secondary & credit controlled
Outstanding self-calculates and Ageing flags overdue outlets.
What you'll use most
The OZZO modules that matter here
Honest scope: OZZO runs your FMCG field execution — coverage, assortment, orders, schemes, secondary and outstanding. It does not ship AI image-recognition shelf audits or planogram-compliance scoring like enterprise CPG platforms; it gives regional and SME brands the execution and visibility that matter, affordably.
Sales force automation (SFA) & salesman tracking for FMCG
OZZO is a sales force automation (SFA) software for FMCG that brings order booking, route-to-market (RTM) beat planning, distributor and secondary-sales management, and reporting into one field app. For an FMCG field team, route and beat management is the engine of RTM — every salesman works a planned beat, books orders at the counter even offline, applies schemes on the spot, and outstanding updates itself. It replaces the separate ordering system, GPS tracker and spreadsheets most FMCG distributors still juggle.
OZZO is also a field-force tracking (WFA) and salesman location tracking software for FMCG: selfie + GPS attendance, live rep location, geo-tagged retail visits and productive-call visibility. So "sales person location tracking software for FMCG", "SFA for FMCG" and "ordering system for FMCG" aren't three tools — they're one. That mix of route-to-market beat planning, order booking and GPS field tracking is what makes OZZO a practical FMCG sales-tracking and distributor-management system for regional and SME brands.
FAQ
Frequently asked questions
Everything a business owner asks before getting on a call.
Is OZZO built for FMCG brands and distributors?
Yes — especially regional and SME FMCG brands. OZZO handles retail execution across a wide outlet universe: coverage, must-stock assortment, reorder/secondary visibility, trade schemes and outstanding, with CRM and WhatsApp in one affordable system.
How does OZZO fix the 'retailers don't reorder' problem?
Automatic primary/secondary tagging and outstanding show whether product is actually reaching and reordering at the retailer — the regional-brand blindspot — so you can act where reorders stall.
How is OZZO different from Bizom or FieldAssist?
Those enterprise CPG platforms (with AI shelf-audit) are built and priced for national brands. OZZO is for regional and SME FMCG brands and distributors that want CRM, field sales and WhatsApp in one affordable system.
Weighing up options
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See how OZZO fits FMCG Companies
Tell us how your team sells and collects on the ground, and we'll show you exactly how OZZO fits your channel.