FMCG & Consumer Goods · Field sales
Field sales software for Food & Beverage Companies
Food moves fast and expires faster. It's won on daily retail coverage, fresh stock and schemes — not a monthly beat. OZZO runs that pace.
Packaged food and beverage is a freshness game: short shelf-life, near-expiry returns, damage, and a wide retail universe that needs frequent visits. OZZO gives F&B brands and distributors high-frequency coverage, field returns capture, schemes and secondary visibility in one affordable system.
short expiry windows mean freshness and FEFO decide waste and returns
outlets need weekly or daily visits, not a monthly beat
near-expiry and breakage eat margin if they're not caught in the field
The reality on the ground
What Food & Beverage Companies are up against
The specific field-sales pressures of this trade — not generic sales advice.
Freshness and expiry decide profit
Short shelf-life means near-expiry stock, FEFO and returns are constant; product that ages on a shelf becomes a return and a loss.
A wide retail universe, visited often
Kirana and general-trade outlets need frequent visits to stay stocked and fresh — coverage frequency, not just reach, is the job.
Near-expiry and damage returns from the field
Breakage and near-expiry have to be spotted, recorded and reconciled at the outlet, or they quietly bleed margin.
Schemes and competition on every shelf
F&B is scheme-heavy and competitive; running promotions cleanly and seeing what actually sold matters.
Secondary sales and outstanding
Distributor-to-retailer movement and outstanding drive the real business, but primary billing hides it.
How OZZO helps
What OZZO does about it, for food & beverage companies
Each pressure above, mapped to a capability OZZO actually ships.
Cover outlets at the right frequency
Beat routes and geo-tagged visits keep a wide retail universe visited often, with productive-call visibility — coverage frequency you can actually manage.
Capture returns and expiry in the field
Record near-expiry and damage returns against the outlet on the visit, and capture batch/expiry as fields — so losses are caught early, not at reconciliation.
Run schemes and see what sold
Trade schemes and price lists apply at the counter, with automatic primary/secondary tagging to see real movement to retailers.
Take orders offline, fast
Offline order capture with a multi-unit catalogue keeps the high-frequency beat moving even in low-signal markets.
Control secondary & outstanding
Trade levels, self-calculating outstanding, credit limits and an Ageing report across the distributor–retailer chain.
See it work
One field app at retail pace
High-frequency coverage, offline orders, schemes and near-expiry returns — captured at the outlet, so freshness and margin hold.
Wafers · 45 g × 60
Kirana · order offline
Combo scheme · 12 + 1
Applied at the counter
Near-expiry return
2 cases · recorded at outlet
Retailer outstanding
32,000/ ₹40k limit
Productive call ✓
order + scheme placed
Secondary ✓ to retailer
primary vs secondary tracked
A day in the field
A day in the field, on OZZO
Work the daily beat
Beat routes run the high-frequency outlet list; the rep works it, outlet by outlet.
Visit: order, scheme, returns
Geo-stamped visit; order offline, apply the scheme, record near-expiry/damage returns.
See secondary movement
Primary/secondary shows what's actually reaching and leaving the retailer.
Collect & recover
Collections against outstanding; credit limits and Ageing keep dues in check.
Why OZZO, specifically
Why not just a generic tool — for this trade
What a general tracker, an enterprise FMCG SFA, or a plain CRM each miss for food & beverage companies.
Not just a tracker
A tracker shows a rep visited an outlet — not high-frequency productive coverage, field returns, schemes, secondary and outstanding, which is the F&B job.
Not an enterprise FMCG SFA (for big brands)
Enterprise CPG platforms with AI image-recognition shelf audits are built and priced for national brands. OZZO is for regional and SME F&B brands and distributors that want CRM + field + WhatsApp affordably.
Not a food-ERP
OZZO isn't a lot-traceability, FSSAI-compliance or warehouse-FEFO ERP — it runs the field: coverage, orders, returns, schemes, secondary and outstanding, alongside your ERP.
What changes
What it looks like when it's working
Fresh stock, fewer returns
Frequent coverage and field returns capture mean less product ages into a loss.
The retail universe stays covered
Beat frequency is managed, not hoped for — productive calls, not just visits.
Schemes run clean and visible
Promotions apply at the counter and secondary shows what actually sold.
Secondary & credit under control
Outstanding self-calculates and Ageing flags overdue outlets.
What you'll use most
The OZZO modules that matter here
Honest scope: OZZO runs your F&B field sales — coverage, orders, returns, schemes, secondary and outstanding. It is not a lot-traceability, FSSAI-compliance or warehouse-FEFO ERP; it captures batch/expiry and field returns and works alongside your ERP.
Sales force automation (SFA) & salesman tracking for food & beverage
OZZO is a sales force automation (SFA) software for food & beverage companies that combines order booking, high-frequency beat and route planning (route-to-market), near-expiry and damage returns, trade schemes and secondary-sales management in one field app. For an F&B distributor, beat planning drives the frequent coverage that keeps stock fresh — reps book orders offline, record returns at the outlet, and outstanding keeps itself. It is the ordering system and the salesman tracker in one.
It is also a field-force tracking (WFA) and salesman location tracking software for food & beverage: GPS attendance, live location and geo-tagged outlet visits. So "SFA for food and beverage", "order booking app for food distributors" and "salesman tracking software" become one system. That combination of route-to-market beat planning, offline order booking, returns capture and GPS field tracking makes OZZO a practical food & beverage sales-tracking and distribution system.
FAQ
Frequently asked questions
Everything a business owner asks before getting on a call.
Is OZZO built for food and beverage distribution?
Yes. OZZO handles the F&B field motion — high-frequency retail coverage, offline order capture, near-expiry and damage returns from the field, trade schemes, secondary sales and outstanding — in one affordable system.
Can OZZO capture near-expiry and damage returns in the field?
Yes. Reps record near-expiry and damage returns against the outlet on the visit, and batch/expiry can be captured as fields — so losses are caught early, not discovered at reconciliation.
How is OZZO different from an enterprise FMCG SFA?
Enterprise CPG platforms with AI shelf-audit are built and priced for national brands. OZZO is for regional and SME F&B brands and distributors wanting CRM, field sales and WhatsApp in one affordable system.
Weighing up options
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See how OZZO fits Food & Beverage Companies
Tell us how your team sells and collects on the ground, and we'll show you exactly how OZZO fits your channel.