Agriculture · Field sales
Field sales software for Seed Companies
Run your seed dealer network in the field — season-timed orders, dealer outstanding under control, and every territory actually covered.
Seed demand lives and dies by a few weeks of sowing window, moves through a deep dealer network on credit, and depends on reps actually reaching the field. OZZO gives seed companies visibility and control over exactly that — without a heavy enterprise rollout.
the sowing window a whole season's demand is compressed into
counterfeit seed incidence in some regions in peak years
Industry estimate
dealers carry your stock through the season until the crop sells
The reality on the ground
What Seed Companies are up against
The specific field-sales pressures of this trade — not generic sales advice.
Demand is compressed into a narrow sowing window
A delayed monsoon or a shifted sowing window can turn a season's stock into returns and obsolescence almost overnight. Getting the right variety to the right dealer at the right week is the whole game.
Deep dealer network runs on credit
Distributors, dealers and sub-dealers carry your stock on credit through the season. Outstanding piles up across the chain and gets chased from memory, long after the season has turned.
Coverage and channel conflict
Overlapping territories cause channel conflict, and it's hard to know whether a rep truly visited a dealer or just messaged 'covered' at night.
Liquidation and secondary sales are invisible
Primary billing to the dealer tells you nothing about whether the seed actually moved to the farmer. Slow liquidation quietly becomes next season's returns.
Counterfeit and trust
Counterfeit seed spikes regionally in peak years, so dealer relationships, demo programs and a trusted, well-served channel are what drive repeat farmer purchases.
How OZZO helps
What OZZO does about it, for seed companies
Each pressure above, mapped to a capability OZZO actually ships.
Season-timed ordering
Reps capture dealer orders in the field — even offline in low-signal rural belts — so stock reaches the right dealer inside the sowing window, and dispatch runs off real orders, not guesswork.
Outstanding & credit control across the chain
Every order and collection updates a self-calculating outstanding at distributor, dealer and retailer level, with credit limits checked before the next order — so season-end recovery isn't a surprise. The Ageing report shows exactly who's overdue.
Real coverage, no fake reporting
Selfie + GPS attendance and geo-tagged visits mean 'reached the dealer' means the phone was actually there; beat routes make sure the whole territory gets worked, in order.
Secondary-sales visibility
Trade levels tag every order Primary or Secondary automatically, so you see whether seed is liquidating to the farmer — not just sitting billed at the dealer.
Territory discipline
Territory master and reporting hierarchy keep reps to their areas and roll demand up by geography, reducing overlap and channel conflict.
See it work
One field app, built for the season
Season-timed orders, dealer schemes, outstanding and whether seed is actually liquidating to the farmer — on one screen in the field, online or off.
Hybrid Maize · 4 kg pack
60 packs · captured offline
Early-bird sowing scheme
Pre-season offer · applied
Deshmukh Agri · Dealer
Liquidation 70% · secondary tracked
Dealer outstanding
1.8L/ ₹2.5L limit
Liquidation
70% moved to farmers
Secondary ✓ reaching farmer
primary vs secondary tracked
A day in the field
A day in the field, on OZZO
Plan the beat by season
Build each rep's dealer beat for the sowing window; the route runs itself, dealer by dealer.
Visit & capture the order offline
Geo-stamped dealer visit, order taken on the spot for the right varieties — queues and syncs even with no signal.
Collect & control credit
Record collections against the dealer's outstanding; the credit limit is checked before the next season's stock goes out.
Watch liquidation & recovery
Primary vs secondary and the Ageing report show what's moving to farmers and what's still owed, in time to act.
Why OZZO, specifically
Why not just a generic tool — for this trade
What a general tracker, an enterprise FMCG SFA, or a plain CRM each miss for seed companies.
Not just a field-tracking app
A tracker shows a rep reached a dealer — but not season-timed order capture, dealer outstanding across the chain, trade schemes, or whether seed actually liquidated to the farmer.
Not an enterprise FMCG SFA
Seed isn't fast-moving packaged goods on a monthly cycle — it's a sharp seasonal spike with returns/obsolescence risk and a credit-heavy dealer chain. OZZO is priced and shaped for that, not national CPG budgets.
Not a plain CRM
A CRM records enquiries but has no field visits, offline dealer orders, trade levels or self-calculating outstanding — the things a seasonal seed business actually runs on.
What changes
What it looks like when it's working
Stock lands inside the sowing window
The right varieties reach the right dealers in the weeks that matter — not after the window has closed.
Season-end recovery isn't a surprise
Outstanding self-calculates and the Ageing report flags overdue dealers early, so recovery starts before the season turns.
You see liquidation, not just billing
Primary vs secondary shows whether seed is actually moving to farmers — early warning on next season's returns.
Every territory truly gets worked
Beat routes and geo-stamped visits make 'covered' a fact, and overlap and channel conflict drop.
What you'll use most
The OZZO modules that matter here
Honest scope: OZZO manages your field sales, dealer network and outstanding — it is not a seed-certification or lot-traceability compliance system. It works alongside whatever quality/traceability process you already run.
Sales force automation (SFA) & field tracking for seed companies
OZZO is a sales force automation (SFA) software for seed companies that puts season-timed order booking, dealer outstanding and credit control, trade schemes and territory management into one field app. In the seed trade, dealer outstanding and collection are make-or-break — every order and collection updates a self-calculating outstanding with credit limits, and the Ageing report surfaces overdue dealers before the season turns. Reps book orders in the field, offline in rural belts.
OZZO doubles as field-force tracking (WFA) and salesman location tracking software for seed companies: selfie + GPS attendance, live location and geo-tagged dealer visits. So "SFA for seed companies", "dealer management software for seeds" and "salesman tracking app" are one system. Season-timed order booking, outstanding and collection control, and GPS field tracking make OZZO a practical seed distribution and sales-tracking system.
FAQ
Frequently asked questions
Everything a business owner asks before getting on a call.
How does OZZO help a seed company during peak sowing season?
Reps capture dealer orders in the field (offline-capable for rural areas) so the right varieties reach the right dealers inside the sowing window, while outstanding, credit limits and territory coverage stay under control — the things that decide a seasonal business.
Can OZZO track dealer and sub-dealer outstanding?
Yes. Classify customers into distributor, dealer and retailer trade levels; every order and collection updates a self-calculating outstanding at each level, with credit limits enforced and an Ageing report for recovery.
Does OZZO show secondary sales / liquidation?
Yes. Orders are tagged Primary or Secondary automatically, so you can see whether seed is actually liquidating to farmers rather than only being billed to the dealer.
Weighing up options
OZZO vs the tools agriculture teams shortlist
See how OZZO fits Seed Companies
Tell us how your team sells and collects on the ground, and we'll show you exactly how OZZO fits your channel.