Alternatives · Enterprise SFA & DMS for FMCG/CPG
FieldAssist alternatives
FieldAssist is an enterprise sales-automation and distribution platform for FMCG and CPG brands, with strong retail-audit and route-to-market tooling. Teams usually look for an alternative for one of two reasons: they are too small to need enterprise depth and do not want to pay for it, or they are large enough to be comparing it against its direct peers. Those are different shortlists, so both are below.
Written by OZZO. We make one of the products listed below, so read our entry with that in mind — we have tried to be straight about where it is the wrong choice. Capabilities change; confirm current details with each vendor.
The usual reasons
Why teams go looking for a FieldAssist alternative
You are an SME paying for enterprise depth
Image-recognition shelf audits, demand forecasting and a full DMS are real capabilities, but a 10-rep team will not switch most of them on. Smaller platforms cover attendance, visits, orders and collections for a fraction of the cost.
You need a CRM too, not just field sales
SFA platforms handle the field. The front office — leads, deals, quotations, customer conversations — is usually a separate purchase, which means a second subscription and a second customer record.
You sell outside FMCG
FieldAssist is built around FMCG/CPG route-to-market. If you are in agri-inputs, pharma, building materials or auto parts, a more general field-sales platform may map to your trade more naturally.
The shortlist
6 alternatives to FieldAssist
Ordered by who they suit, not by who we would like you to pick. Each entry says plainly where it falls short.
OZZO
That's usAll-in-one CRM + field sales for SMEsBest for: Indian SMEs and MSMEs that want field sales, CRM and WhatsApp in one login
Attendance, GPS, visits, beat routes, offline orders, collections and auto-outstanding, plus a CRM and a shared WhatsApp inbox on the same customer record. Rates are published: from ₹100 per user per month.
No AI shelf-image recognition, no planogram scoring and no demand forecasting. Android only today — iOS is not shipped.
Bizom
Enterprise SFA for FMCG & CPGBest for: Large FMCG and CPG brands with hundreds to thousands of outlets
FieldAssist's closest direct peer. Deep retail execution and distribution management built for scale.
Priced and scoped for enterprise distribution networks, so expect an implementation project rather than a quick start.
BeatRoute
AI retail-execution SFABest for: Mid-to-large consumer brands focused on retail execution
Goal-driven AI for retail execution, route optimisation and sales-team nudges.
Built around retail execution at scale — more than a small distributor-led team needs.
mAssist
Enterprise SFA for FMCG, CPG & pharmaBest for: Large pharma and FMCG enterprises with complex distribution
Strong fit where pharma field-force structures and multi-tier distribution are the core problem.
Enterprise-oriented; not aimed at a first-time SME buyer.
Delta Sales App
Field sales automation for distributorsBest for: Distributors and manufacturers wanting a focused field-sales app
Does field sales for distribution well without enterprise overhead.
Field-sales focused, so a separate CRM is still needed for the front office.
Unolo
Field-force tracking & attendanceBest for: Teams whose actual problem is GPS tracking and attendance
Fast, simple and cheap for tracking a field team.
Tracking-first. If you need order capture, schemes and collections, this is not a like-for-like replacement.
See OZZO against your own workflow
Tell us how your team sells in the field and we will show you exactly how OZZO runs it — then you decide. Rates are published: from ₹100 per user per month, plus GST.Rates are published: from $3 per user per month.
FAQ
Frequently asked questions
Everything a business owner asks before getting on a call.
What is the best FieldAssist alternative for a small FMCG brand?
For an SME, the realistic shortlist is OZZO, Delta Sales App or Unolo, depending on how much you need. Unolo if the problem is purely tracking attendance and GPS. Delta Sales App if you need focused field sales for a distributor network. OZZO if you want field sales plus a CRM and WhatsApp inbox on one customer record, with published pricing from ₹100 per user per month.
Is there a cheaper alternative to FieldAssist?
Yes. FieldAssist is quote-based and geared to enterprise CPG deployments. SME-focused platforms publish per-user rates instead — OZZO lists SFA at ₹300 per user per month on yearly billing, plus GST. The honest trade-off is that you give up image-recognition shelf audits, demand forecasting and enterprise DMS depth.
Which FieldAssist alternative includes a CRM?
Most do not. FieldAssist, Bizom, BeatRoute and Delta Sales App are sales-force-automation tools, so the front-office CRM is a separate purchase. OZZO includes leads, deals, pipelines, quotations and a shared WhatsApp inbox in the same system as the field app.
Do any alternatives do AI shelf-image recognition?
Among the options here, the enterprise CPG platforms — FieldAssist, Bizom, BeatRoute and mAssist — are where that capability lives. OZZO captures geo-tagged visit photos and checklists but does not score planograms automatically. If perfect-store auditing is core to your route-to-market, stay with an enterprise platform.